SEO-Schema

Hooray Schema Markup Framework

A CDN for Hooray Agency’s advanced SEO hospitality clients.

This allows for the automated construction and deployment of an extensive and page-specific structured data framework.

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Benefits

• Easier/faster initial deployment via a global script tag.
• External control of both input objects and the generative framework.
• Faster page loading speed as the schema is loaded after webpage content.

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Implementation

1. Talk to Jake Labate at Hooray to confirm the hotel brand’s data is assembled property and in the repository.

2. Add the following script tag to the head of the website (globally). Ensure the type is set to module.

    <script src="https://schema.hooray-seo.com/script.js" type="module"></script>
   

3. Add ?domain= with your unique code at the end of the script src to query the correct structured data input map.

4. Publish the site. Wait / refresh pages as needed. WordPress can take up to an hour to propagate header.php files.

5. Validate the structured data with the Google’s Rich Result Test. This validator checks for client side rendered-schema.

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Notes

• Don’t use the Schema.org Validator. It doesn’t detect client-rendered schema.
• Google confirms client/dynamically added schema markup is ok.

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To Do

• We are implementing a page-specific server cache to reduce the number of requests, and to speed up the delivery of the schema.
• We are experimenting with delivering a smaller and object-selected schema to each page, allowing for a more granular (and therefore potentially more content-indicative accurate) page annotation.
• We are building a UI to manage brand data to allow direct brand data creation, editing and to deploy schema directly from the UI.

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Credit (or blame)

• Framework & delivery method by Jake Labate, Head of SEO at Hooray Agency.